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A Beginner's Guide To Buying An Engagement Ring

So you've made the decision to get engaged. Great! Now you're faced with buying an engagement ring that will be something that is exactly what she wants, and that you can afford...

How To Cross-Promote On Various Social Networks

A successful campaign can make or break your Q4. But a successful campaign takes a bit of time and some good planning to pull off. It also requires you to use a bunch of different social media channels in...

Internet Shoppers Welcome Here

Competing with the internet or competing with anyone for that matter is all about knowing what you`re up against and delivering a clear message to your prospective customer that you can offer a better

All You Need To Know To Start A Facebook Live

So, you want to promote your business with Facebook Live. Good! You`re making smart moves for your business by embracing social media, especially live video. Facebook Live is one of Facebook`s newer f

Targeting Customers When They Are Ready To Buy

Strategy is the name of the game when it comes to Facebook Ads. Facebook Ads are an amazing tool for jewelers looking to reach more customers - but when you utilize a strategy for running your ads, th

The Biggest Things to Happen in Social Media This Year (and What It Means For 2017)

Another year has come and gone, and a whole lot of has happened in the social media world. They say that in order to plan for the future, you should look toward the past, so here is a recap

How to Maximize Your Content for Mobile this Holiday Season

According to Salesforce, "68% of companies have integrated mobile marketing into their overall marketing strategy." Businesses are seeing the value in mobile - and understanding that they ne

The Apps We`re FALLing for This Season

There`s a reason that "there`s an app for that" has become a catchphrase. It seems like there is an app for everything these days! And while you might use the apps on your phone for many personal task

Using Graphics to Enhance (Not Overcrowd) Your Emails

Humans are visual creatures. For many of us, to see is to understand. This is why infographics have become so popular in marketing. Images make us think, make us feel, and often, make us buy. But gra

3 Tips For Hiring the Right Person to Manage Your Social Media

Do we expect retailers to have a flawless floor set, the most sought after items, an amazing website, time for a hobby, AND total control of their social media accounts? No. Not at all! We actually

Getting in The Social Selling Mindset by Crystal Vilkaitis

Time is money. Many business owners feel like they are wasting both when they invest in social media with no results. I`ve worked with thousands of retailers to identify the business tactics

Success Stories! Three Jewelers and Their Social Media Success

My retailers want a lot of things. They want simple solutions, they want more traffic, they want more sales, and they want to save time. One of the biggest things they want? Proof. "What proof do y

3 Things an eCommerce Jeweler Needs to Do On Pinterest

There are many interests and hobbies that draw people into Pinterest. Wanna-be Martha Stewarts fill boards with delicious recipes. Pet owners hunt for hacks to keep their 4-legged friends happy and he

3 Ways Jewelers Can Use Instagram to Market

Photos bring products to life. While descriptions can tell customers how to use a product, how big a product is, or the materials it`s made of, a photo is what makes them say, "Yes. It`s beautiful. I

Slow & Steady: Attracting Customers During Your �Off` Months

We all have off days sometimes. You know, when you get up on the wrong side of the bed, feel completely drained of inspiration and break the toaster before you`ve even gotten dressed? Your business h

You Had Me at Hello: Attracting New Customers Using Online Listings

Loyal customers are vital to a successful business. They spend more and are more likely to recommend you to others. But every loyal customer was once a new customer, and it`s extremely important to en

The 4 Trends that will Shape Social Media in 2016

Social media is ever-changing. What works one month might not work the next. That is why it`s important not to just keep up with the latest trends, but to have the foresight to know what is co

That's a Wrap: Steps to Wrap Up Your 2015

Every year, the same thing happens. The upcoming New Year`s Day lights a fire within us, and suddenly we find ourselves setting goals to help us be healthier, happier, and richer in the next year. W

Build a Small Business Saturday Tribe: Working with Other Small Businesses

Typically, retailers like to keep their tricks of the trade a secret, working hard not to give other businesses a competitive edge over them. But in protecting themselves, they may also be shielding t

Successful Holiday Campaigns & How You Can Run Them Too!

Jewelry is the perfect holiday gift to show someone how much they mean to you. It`s classic, it`s personal, and it`s perfect to show off to friends and family over a holiday meal. But jewelers, just

5 Social Media Resources to Boost Your Results

Jewelers are known for their attention to detail, which is why they build long-term relationships with customers that last for decades. Their eye for clarity and quality means they get the opportunit

3 Examples of Successful Video Marketing from Local Businesses

Video is intimidating. Not just to retailers looking for new ways to promote their businesses, but to seasoned marketers. Video takes every aspect of communication -- writing, audio, photography --

What Is a True Buying Signal?

"I'm 99% certain that it's sold!" That comment is heard daily by our account reps. Often times, it ends up as a sale. However, sometimes it doesn't. So what happened? The most common scen

How to Use Pinterest to Find Merchandising Ideas & Top Trends

Pinterest is not only a great marketing tool and a place we build our emotional wishlist from, gathering images of items for our home, garden, kids, weddings and ourselves; but it`s also one of the

3 Ways Retailers Are Successfully Using Instagram to Market Their Products and Store

by Crystal Vilkaitis, owner of Crystal Media, founder of Social Edge and RDI Diamond`s resident Social Media Expert. Instagram can be a great tool to boost exposure, connect with locals, drive traf

Three Facebook Ads to Run to Generate Local Foot Traffic

by Crystal Vilkaitis, owner of Crystal Media, founder of Social Edge and RDI Diamond`s resident Social Media Expert. If you own a brick-and-mortar store, one constant goal of yours is to incr

5 Tips to Optimizing Your Email Marketing Efforts

By: Crystal Vilkaitis, Resident Social Media Expert at RDI Diamonds, Owner of Crystal Media� Email marketing is a great way to bring customers into the store

When enough is enough.

By: Bob DeMaria Bob DeMaria has 45 years experience in sales and marketing both as an inside and outside sales representative within RDI Diamonds and the wholesale jewelry i

Facebook Ad Types and How To Effectively Use Each

Ads are an important part to your success marketing on Facebook. Since organic (free) reach has dropped significantly over the past year and a half, you`ve got to pay to get more people to see and int

Stepping out of your Comfort Zone to find Success!

What exactly is your comfort zone? For me it`s diamond sales, and dealing with people who respect that I am the expert, and know that I will do whatever is necessary to share my knowledge and to help

5 Things Every Jewelry Salesperson Should Do Each Morning

Success doesn`t happen by accident, at least in the long term. �We can all point to periods in our life where everything just clicked. For the highest and most consistent performers, nothing is left t

Successful Social Media Campaigns to Consider Running in 2015

It`s an exciting time for businesses that leverage social media to market. With all the tools available to connect with your audience, and campaigns that have proven to be successful, you can`t deny t

3 Mobile Marketing Ideas for Jewelers (QR codes, SMS, loyalty)

I`m sure you all agree we live in a mobile world. More and more people leverage smartphones in their daily lives, and it`s important as a business to make sure you`re not only optimized for these dev

Effective Selling is a Sequence Pt. 4: Overcoming objections and closing

Answering objections is where you will re-qualify your customer. �If you were stopped at the trial close, let them elaborate as to why. This is done by going over the information you gathered earlier,

Effective Selling Is a Sequence Pt. 3: Presentation and Trial Close

Presentation requires providing a solution to a problem. That problem may be that the customer wants something for him or herself, another person, or requires a service to improve or correct a situati

9 Email Marketing Tips for the Holiday Season

Tis` the busiest time of year and to stand out in your customer`s inbox and get them to come in, you need to make sure your emails have the right components to get customers to open, read and

Leverage Content Marketing To Build Credibility, Relationships and Online Exposure

Today`s consumers are often turning to the Internet to do research on places to eat, things to do, ways to make their life easier/better/richer, products they`re thinking about buying and vacations t

Effective Selling Is a Sequence Pt. 2: Building Rapport and Qualifying

Building rapport in retail sales can be a challenge. It needs to be quick and also requires you to be intuitive. �Customers come in all different mindsets: talkative, quiet, visual, emotional and so o

Effective Selling Is a Sequence Pt. 1: Opening

The essential parts of this�cycle include: Introduction or greeting, establishing rapport, qualify, presentation, trial close, overcoming objections, and closing. Often times, a trial close will be

4 Ways to Market Your Store Through Others` Blogs

There are a lot of advantages to having a blog for your store, as long as you are consistently updating it with quality and helpful content. Blogging shows you`re an expert, with content that highligh

Should You Be Using Instagram to Market?

Although Instagram is much smaller at about 200 million users than the social media giant Facebook, it`s a growing platform with growing opportunity. And since Facebook purchased Instagram back in 201

Understanding the Facebook News Feed � And How to Get Your Posts Seen

Did you know that Facebook decides who sees your posts, and who doesn`t? It`s Facebook`s goal to show the right content to the right people at the right time so that these people don`t miss the storie

7 Social Media Posts That Create Action

By Crystal Vilkaitis, Social Media Expert at RDI Diamonds Have you ever posted something on your social media outlets and felt like you were just talking to yourself? �You anxiously go online to see

5 Ways to Use Social Media To Build Your Email List

By: Crystal Vilkaitis, RDI Diamonds` Resident Social Media Expert Email marketing continues to be hugely productive. Consider that 95% of online consumers use email. And it is estimated that business

Pinterest Guide

11 Steps to Running a Successful Pinterest Contest By: Crystal Vilkaitis, RDI`s Resident Social Media Expert So How Do I Get Going? If you`re already using Pinterest, or are considering joining

Free, 15-minute Seminars at RDI Diamonds` JCK Booth B4141

Learn How to Boost Store Traffic with Facebook and Pinterest Choose from one of 2 valuable seminars each day of the JCK show: Friday, May 30 - Monday, June 2, 2104 JCK Booth B4141 Facebook Fast-tips:

11 Steps to Running a Successful Pinterest Contest

By: Crystal Vilkaitis, RDI`s Resident Social Media Expert Are you using Pinterest to market your products and store? Or, maybe you`re considering joining this fast-growing site? If you haven`t hear

7-Point Checklist to Optimizing Your Facebook Business Page

There's a lot to know when it comes to marketing on Facebook. And it doesn't help that they're changing things at what seems like lighting speed. So RDI Diamonds has put together 7 easy ways for re